Carl Jung, the father of modern psychology, initially advanced the concept of psychological archetypes. In Jung’s psychological framework, archetypes are innate, universal prototypes that are highly useful for interpreting observations or largely unconscious behaviors.
They represent patterns of behavior or ideas that are part of the “collective unconscious.” The collective unconscious is “the vast reservoir of our experience as a species.” Archetypes are the original language of human beings.
Before we had words or language, we had symbols, which archetypes represent. Your money archetypes are not your personality or “who you are” but are symbolic metaphors that help us to understand our patterns and behaviors. The archetypes demonstrate to us “where we are” so that we can become aware of and change our unconscious behaviors. Archetypes are influential “teachers” and “allies” since they inform us where we need to grow.
The Eight Money Types or archetypes in Money Coaching are:
Innocent
Victim
Warrior
Martyr
Fool
Creator/Artist
Tyrant
Magician
Laura Henry-Pugh
License & Certified Financial Professional
Laura's work as a coach, author, and speaker, her mission is to help families build knowledge and confidence in making financial decisions, to prepare for what life may throw. Through education and awareness her vision is to bring equality in financial education to the American people with integrity and teamwork. This became personal for Laura when she lost her husband in February 2020.